Microsoft’s Surface pricing dilemma is two opportunities waiting to be missed

In an article that appeared earlier today on BetaNews, Robert Cringely talks about how Microsoft can compete with Apple on pricing but -- due to supply and manufacturing issues -- won’t be able to undercut its rival. It’s an interesting observation, and one that’s based on sound thinking. But Surface is a curious beast. The iPad is, to all intents and purposes, a scaled-up Smartphone. Microsoft’s tablet (or tablets, rather) is a touch-screen PC. It runs Windows 8, and Office, and applications like Photoshop. PCs usually retail for a...

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Published By: Beta News - Monday, 25 June, 2012

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